Growing consumer awareness about the dangers of pesticides, which have been linked to birth defects, reproductive disorders and weaker immune systems, has led another big name in retail to invest in the health of our bodies and our planet. We recently celebrated when West Elm debuted a line of high-quality, certified organic home accessories for bed and bath. We were all admittedly quite taken with their color-block shower curtains, which come in three handsome color combinations and are reasonably priced at $49. Then we noticed that the vinyl liner was sold separately (in other words, totally unnecessary and icky). Nonetheless, their plush organic cotton towels and bath mats come in a bold selection of earthy solids and sexy prints and are made with non-toxic dyes. So, if you’re in the market for a housewarming gift or your towels and linens have outworn their wear, give your dollars a voice at West Elm, and hopefully they’ll just keep growing greener.




